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Notes from the WordPress & AI world.
A slow blog. I write roughly every couple of weeks about things I actually use at work.
Apr 5, 2026 · 8 MIN READ
A travel agency was losing leads. I fixed it without a CRM.
They had traffic, a working form and leads arriving daily. What they did not have was any idea which of those leads had been called. A custom WordPress plugin solved it for the price of building it once.
Read postMar 28, 2026 · 7 MIN READ
An AI content pipeline that publishes to WordPress in 15 seconds
An end-to-end pipeline that writes an SEO-shaped article and publishes it to WordPress in ten to fifteen seconds, for no ongoing AI cost. Here is the architecture and the parts that were awkward.
Read postApr 12, 2026 · 6 MIN READ
Building a B2B visitor intelligence plugin for WordPress
You have traffic. You do not know which companies it belongs to. This plugin uses reverse IP lookup to name the organisations reading your site, and keeps every byte of it inside your own database.
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